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Periscope is an app available on Android and iOS that lets you livestream videos to social media. The live streaming is not limited to reporters or media but anyone. Basically, anyone can live stream anything through the app and it is integrated with Twitter nicely. The app offers messaging, social media, and mobile payment services and has over a billion users. Mostly, the global Chinese community uses the app to stay in touch with their friends and family and send/receive payments from multiple parts of the globe.

1. Gaming Social Media Apps
2. Real Online Gambling Apps

Gambling Industry Marketing

Despite an old fashioned and heavily regulated image for the gambling industry, online gambling companies are starting to embrace the latest trends and technologies in digital marketing. Instead of traditional television commercials, gambling companies are opening up marketing opportunities in social media and mobile apps. In fact, UK mobile gambling revenue has increased 200% from 2009 to 2010; gambling operators such as Ladbrokes, Betfair and Willian Hill have reported improved conversions and conversions from their mobile gambling apps.

For some online gambling companies, their objective is to reach a first page search result in order to compete with on-land gambling companies and other online competitors.SEO for online gambling companies is a highly specialized area where content and onsite designs/website UX has to be aligned with customer acquisition and retention. Every online gambling company wants to establish its own niche in the industry and meet the demands of their customers. Moreover, SEO for online gambling companies deal with aggressively competitive keywords that most marketers wouldn’t touch with a barge pole. Some of the most challenging tasks for gambling industry SEO marketers are link building, creating content that attracts leads, deep levels of research in SEO copy-writing and tireless outreach. Creating linkable assets for a gambling website can take more than a year to accomplish. At any rate, SEO for gambling websites is a long term endeavor and highly competitive.

Content marketing for gambling companies

In 2015, digital marketing for the gambling industry revolves around engaging content marketing. Consumers are familiar with the loud and tacky advertisement styles used in the gambling industry so how can they deviate away from that? Depending on their brand, gambling companies can develop a content strategy that showcases their social acuity and innovative persona.

To increase engagements with their audience, gambling companies hire copy-writing teams to create well-researched and interesting press release material about industry related topics. They distribute the content to social media, gambling review sites, social bookmarking sites and journalists. To reach wider audiences, gambling companies can leverage authoritative third party sites by sending them highly polished articles/pieces of research or infographics related to the gambling industry.

By integrating content marketing in their business strategy, gambling companies have been able to attain the goal conversions and lead generation that they need for long term growth.

Social media marketing for gambling companies

In recent years, the gambling industry have started to embrace social media marketing. Instead of blasting ads over their social media profiles, gambling companies such as William Hill and Paddy Power are engaging with followers and using multimedia content-such as gifs and videos. Here are some of the social media platforms that the gambling industry have utilized:

Facebook is the most popular social media platform for gambling campaigns and companies have used their hyper targeted ads to reach fans. They also use the Facebook posts feature to promote contests. Facebook followers can also generate their own content and help to build the gambling brand’s presence. Gambling companies are known to collaborate with complementary industries such as real estate or hospitality services to promote themselves.

Gambling companies are adapting particularly well to Twitter by engaging with their users effectively without being overly promotional. With understanding of the use of Twitter, gambling companies are creating content that feels sincere, interesting and valuable to their gambling customers. The intention of gambling companies on Twitter is to build a long term relationship.

By interacting constantly with their users, gambling companies are offering constant customer service. They are monitoring the social media channels 24/7 for positive and negative feedback; this is the best way to maintain a good online reputation and to mitigate any social media crises. This ensures relationship building in real time.

Gaming Social Media Apps

Real Online Gambling Apps

Video content is where YouTube shines; the gambling industry creates videos that reach far and wide. To expand engagement and gain more traffic to their websites, gambling industry videos on YouTube have high production values and entertainment factor. Some TV ads that have been banned are played on the gambling company’s YouTube channel. Unlike Twitter. YouTube channels for gambling companies are restricted.

Reaching goals in digital marketing for the gambling industry

Using social media analytics, gambling companies are able to interpret their audience’s messages and feedback into meaningful data. Since analytics can provide valuable insights into what makes their target audience happier, the gambling industry use it to inform their content strategy. Reaching goals in digital marketing is data driven.

With the use of multi-channel and cross device digital marketing strategies, the gambling industry aims to attract new users and convert potential ones. Device penetration, reaching target demographics, legal barriers and technical challenges are some of the obstacles that the gambling industry deals with.

The future of digital marketing for the gambling industry

The future of digital marketing for the gambling industry combines advances in digital technology with optimized content for search. Some of the changes will be:

• Personalized gambling content delivered to the user
• Content optimized for wearable tech and new screens
• Incentives to increase engagement and response rates from audiences
• Development of content for virtual reality technology
• Improved targeting on social media platforms

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Social Media Apps and Sites Commonly Used by Children and Teens

Digital media and apps allow children to communicate and express their creativity, connect with peers, and share their feelings. However, they can be an avenue through which cyberbullying occurs. There are many types of apps and sites available for free that give users the ability to search for people and share or post information about them anonymously.

Parents may not be aware of the apps that their children use regularly or may not be aware of the risks involved in using them. There are many ways that cyberbullying can be hidden in apps and sites, such as texts, videos, and web calls that disappear or do not appear on the device’s call or text message logs.

Many apps also make it easy for users to access, view or participate in adult or harmful content. Privacy and location settings may make them more vulnerable to stalking, cyberbullying, exposure to adult content, or other dangers.

Some current popular social media venues and apps include:

• Askfm: A social networking site that allows users to ask other people questions, often anonymously.
• Calculator%: A “vault” or secret app that appears harmless, but hides photos, videos, files, and browser history.
• Chatroulette: There are over 20 different chat roulette sites that allow users to instantly connect via webcam and video chat. Sites typically pair the users randomly and instantly.

• Discord: A voice-over-IP (VOIP) app that allows users to video chat with others, private message, and join, create, or participate in public and private chat rooms. This app is often used by players to chat with each other while playing videogames.

• Facebook and Facebook Live: The most commonly used social media site that is accessible on many different media platforms.
• Instagram: A photo and video sharing and networking site that connects users through other social networking sites (e.g., Facebook).
• Kik: Messaging app that allows users of all ages to contact others anonymously.
• Line: A messaging app that allows users to make free phone calls, leave voice messages, and text. Users can delete texts or chats from recipient’s phone using a timer.
• LiveMe: A tool to broadcast live-streaming videos and watch other users’ videos.
• MeetMe: A dating app that connects users to others based on geographic proximity.
• Omegle: An app that pairs users with strangers in anonymous one-on-one chat sessions.
• Reddit: A site that stores social news, rates and evaluates web content, and discussion threads.
• Sarahah: An anonymous messaging app that allows users to send anonymous messages to people they may know.
• Snapchat: A photo messaging app that allows for sharing pictures and short videos that are intended to be erased shortly after delivery.
• Telegram: Messaging app that allows users to share photos, videos, and files; make calls, and delete texts or chats from recipient’s phone using a timer.
• TikTok: An app that allows users to create and share their own videos where they lip-synch, sing, dance, or just talk.
• Tumblr: A social networking site that allows posting of short blogs and media.
• Twitter: A microblogging site that allows users to send, read, and reply to “tweets” or short messages.
• Vine: An app that allows the posting of short 6-second looping videos.
• WeChat: An app that allows user to chat with friends, and to search for people nearby and around the globe.
• WhatsApp: A private messaging app that allows users to text, send photos, videos, and location information to their contacts.
• Whisper: An anonymous social media site that allows users to post and share photo and video messages.
• YouTube: A video sharing platform that allows users to post and share videos.
• YUBO (formerly YELLOW): An app referred to as the “Tinder for teens” that allows users to swipe right or left to accept or reject the profiles of other users.

Social media has many benefits that must be balanced with the risks it presents. Risks to be aware of include:

• Screening for harmful content on websites and apps varies widely.
• Content posted can be incorrect, harmful, or hurtful (e.g., why are you so dumb?).
• Can be used to share harmful or adult content.
• Privacy controls over who can view or access posted material vary across apps, and many users are not aware of how to use them effectively.
• Apps that allow for real-time user videos “live streaming” can been used to show bullying, violence, suicide, and harmful acts as they are happening.
• Some apps that include location information can be used to get personal information, such as someone’s age, current location, or where someone lives.
• Apps that support telephone calls do not show up on a call log, so parents may not know who their children are talking to.

Cyberbullying and Online Gaming

Playing videogames is a popular activity, with 90 percent of teens gaming online. Many video games – whether they are on a computer, game console, cellphone or tablet – allow users to play with friends they know in person and others they have met only online. While gaming can have positive benefits like making new friends, socializing, and learning how to strategize and problem solve, it is also another place where cyberbullying occurs.

Anonymity of players and the use of avatars allow users to create alter-egos or fictional versions of themselves, which is part of the fun of gaming. But it also allows users to harass, bully, and sometimes gang up on other players, sending or posting negative or hurtful messages and using the game as a tool of harassment. If someone is not performing well, other children may curse or make negative remarks that turn into bullying, or they might exclude the person from playing together.

Because players are anonymous, they cannot necessarily be held accountable for their behavior, and their harassment can cause some players to leave games. Some anonymous users use the game as a means to harass strangers or to get their personal information, like user names and passwords.

There are things adults can do to prevent cyberbullying of children who are gaming:

• Play the game or observe when the gaming happens to understand how it works and what a child is exposed to in the game.
• Check in periodically with your child about who is online, playing the game with them.
• Teach your children about safe online behavior, including not clicking on links from strangers, not sharing personal information, not participating in bullying behavior of other players, and what to do if they observe or experience bullying.
• Establish rules about how much time a child can spend playing video games.